AI SEO: get cited by ChatGPT and Google AI

Your customers are already asking ChatGPT and Perplexity which hotel to stay at, which café to visit, which trainer to hire. If your business isn't named in those answers, you simply don't exist — no matter how good your product is. AI SEO is the discipline of making sure you are the answer, not a footnote.

The way people search has shifted, and most business websites haven't kept up

Think about the last time you opened Google and clicked through ten blue links to compare options. You probably didn't. You asked an AI assistant, read three sentences, and made a decision. Your customers are doing exactly the same thing — and the shift happened quietly, while you were busy running the actual business.

The problem isn't that your website is bad. The problem is that AI assistants like ChatGPT, Perplexity, and Google's AI Overviews pull their answers from a specific, structured kind of content. They look for pages that clearly answer a question, that are structured so a machine can parse them instantly, that carry signals of authority (other sites mentioning you, reviews, consistent business data), and that load fast on any device. A website built in 2019 for traditional Google search can be technically fine and still invisible to AI search — because the rules have quietly changed.

For a small hotel, a restaurant, a coffee roaster, or a personal trainer, this gap is already costing real bookings and real enquiries. When someone in your city asks "which boutique hotel in [your town] has a spa?" and your competitor is named and you aren't, you've lost that guest before they even thought about your direct booking page. And unlike a Google ranking drop, which you might notice over weeks, an AI citation gap is nearly invisible — until suddenly your enquiries are down and you can't explain why.

What AI SEO actually involves — and what Domani builds for you

Optimising a website for AI search isn't one trick. It's a layered set of decisions that compound. Here's what matters most, in plain language.

Structured data and schema markup. AI assistants don't read your website the way a human does — they parse it. Schema.org markup (Organisation, LocalBusiness, FAQ, Review) tells ChatGPT and Google's AI exactly who you are, what you offer, where you are, and what questions you answer. Without it, an AI has to guess. With it, you give the machine the exact information it needs to cite you confidently. Domani installs and maintains this markup as a standard part of every AI-SEO engagement.

Content that actually answers the question being asked. Google's own guidance is blunt: helpful, original content that a person would genuinely bookmark or share influences your visibility more than any other single factor. That holds doubly for AI search. An AI assistant is, at its core, a very sophisticated answer engine. If your page directly answers the questions your customers type into ChatGPT — "best [your service] in [your city]", "what does [your product] cost", "how do I book" — you become the source it pulls from. If your page is a wall of marketing copy about how passionate you are, you get ignored.

Crawl access, Bing indexing, and technical foundations. ChatGPT's web search runs largely through Bing. That means a clean XML sitemap, a correctly configured robots.txt, proper canonical tags, and an active Bing Webmaster Tools account aren't optional — they're the baseline. Domani's analyzer identifies exactly which of these foundations are missing on your current site, so nothing gets assumed.

External mentions and consistent business data. AI assistants weight authority. A business that appears consistently across Google Business Profile, trusted directories, industry sites, and review platforms is far more likely to be cited than one that exists only on its own website. This is the AI-era version of backlinks — and it's something you can build systematically, without paying an agency a monthly retainer forever.

Why Domani's approach is worth trusting

Domani works with real, live customers — hoteliers, restaurateurs, academy owners — not test accounts or demo sites. Every AI-SEO project starts with our free website analyzer, which produces a concrete, specific report on exactly where your site stands today: what structured data is missing, how you currently appear (or don't appear) in AI answers, which technical barriers are blocking crawl access, and what content gaps are costing you citations.

From there, the work is done at a fixed price, with no moving goalposts. We don't invoice for "ongoing strategy hours" — you know what you're paying before we start. All data stays on infrastructure that meets GDPR standards, which matters if you serve customers in Europe. And if your project includes a new or rebuilt website, after 24 months it belongs to you outright — no lock-in, no hostage-taking.

We're also honest about what AI SEO is not: it isn't a magic switch, and no one can guarantee you'll be cited in every ChatGPT answer tomorrow. What we can guarantee is that after our audit and implementation, your website will be structured, crawlable, and content-rich in exactly the way AI assistants need — which is the only reliable foundation for getting cited consistently over time.

The concrete next step — and it costs nothing

The fastest way to understand your current AI-SEO gap is to run Domani's free website analyzer. You enter your URL, and within minutes you see a real assessment: where your structured data is incomplete, how you appear in AI search today, and which fixes would move the needle fastest. No sales call required to get the report — just a clear picture of where you stand, so you can decide what to do about it.