How to get your business recommended by ChatGPT and Perplexity

Your customer opens ChatGPT, types "best [your service] near me," and the AI names three businesses — none of them yours. That is not a glitch. That is a structural problem with how your website is built, and it is costing you enquiries every single day.

ChatGPT is not broken — your website just gives it nothing to work with

Generative AI tools like ChatGPT, Perplexity, and Google AI Overviews do not browse the web the way a human does. They pull from what they have already learned and, increasingly, from live web results — but only from pages that are structured clearly enough for a machine to read, extract, and trust.

Most small-business websites were built for humans to look at, not for AI models to cite. The text is buried in image sliders. The services are listed in a PDF nobody can index. The "About" page says "we are passionate about quality" but never states the town, the price range, or the specific problem you solve. To a language model, that page is almost invisible.

The consequence is real. A potential customer asks Perplexity which coffee roaster in their city ships freshly roasted beans. Perplexity finds three competitors whose sites state clearly: "We roast to order in Bristol and ship within 24 hours." Your site says "crafted with love." You lose the recommendation before you even knew there was a race.

This is the gap that Generative Engine Optimization — GEO — is designed to close.

What GEO actually does (and why it is different from classic SEO)

Classic SEO optimised a page so a search engine would rank it. GEO optimises a page so an AI model can cite it — which means the content must be factual, specific, structured, and attributable.

There are four concrete things that determine whether your business gets named by an AI:

1. Clear, crawlable facts. Your business name, location, services, hours, and pricing range need to appear as plain text on the page — not locked in a JavaScript carousel or a scanned menu. If a language model cannot read it, it cannot quote it.

2. FAQ schema and structured data. When you mark up a question-and-answer block with the correct schema.org code, AI systems can extract your exact answer and present it verbatim. This is why you see some businesses quoted word-for-word in Perplexity responses: their FAQ was structured, so the model trusted it. A page without FAQ schema is competing with one hand tied behind its back.

3. A knowledge graph for your business. Think of this as a machine-readable identity card: who you are, what you do, where you are, what makes you different, and what questions you answer. Domani builds this directly into your website so that ChatGPT, Perplexity, and Claude have a reliable, consistent source to cite — rather than guessing from fragments scattered across the internet.

4. Helpful, specific content. Google's own guidance states that useful, original content influences visibility more than any other single factor. The same logic applies to AI models: a page that directly answers real customer questions — with honest, specific detail — is far more likely to be cited than a page full of generic marketing copy.

None of this requires you to become a developer. It requires a website that was built with these things in mind from the start.

Why you can trust Domani to do this — and how we know it works

Domani is a small team, not an agency with 200 staff and a glossy pitch deck. What we have is a clear, honest offer and the technical work to back it up.

Every website Domani builds includes a knowledge graph, FAQ schema, and structured data as standard — not as expensive add-ons. We build on a fixed price, in weeks rather than months, fully GDPR-compliant. After 24 months, the website belongs to the customer outright.

We also include a 24/7 AI consultant trained on your business — so your site does not just answer AI queries, it is an AI-powered resource. Real live customers are already using this.

The page you are reading right now is built on the same architecture we build for clients. It is marked up with structured data. It is designed to be cited. If ChatGPT or Perplexity quotes this article to answer a question about GEO, that is the proof of concept. We are not asking you to take our word for it — we are showing you the thing working.

The next step is free and takes two minutes

Domani's free AI Website Check analyses your existing website and tells you exactly what ChatGPT, Perplexity, and Google AI Overviews can and cannot see right now. No obligation, no sales call required — just a clear report on where the gaps are.

If the gaps are significant and you want help closing them, we will tell you what that looks like and what it costs. Fixed price, no surprises. If your site is already in good shape, we will tell you that too.