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Melanie Puffer / Mentoring · website & social media

Personal positioning becomes a digital presence.

A business-mentoring presence: a website, editorial content and editable social media templates with a connected visual language.

Melanie Puffer
Project view from our portfolio. The linked website shows its current version.

The visual identity extends beyond the website.

Three designs from the prepared series of editable reel covers. Exported from the current template file, they show how photography, typography and graphic elements work together. They document design assets, not campaign reach. The original artwork is in German.

Melanie Puffer reel cover with a stairwell photograph. German text asks how much of today’s work really needs you.Open full size (new tab)
Photography and a guiding question
Reel cover with a sculptural spiral and German text about the changing role in a growing business.Open full size (new tab)
Graphic motif and positioning
Reel cover with Melanie Puffer’s portrait. German text asks why tasks return to the leader despite a good team.Open full size (new tab)
Portrait and a leadership topic

The brief

A person-led service needs more than a list of features. Visitors must understand which business situation the mentoring addresses and who will work with them.

Our contribution

Marketing & content
Offer and content structure for business mentoring, editorial topics and paths to a first conversation.
Graphic & web design
Website design and a developed series of editable social media templates carrying the website’s visual language.

What we implemented

  1. Home, personal introduction and mentoring pages explain the “Do · Lead · Build” role model. The published website addresses business owners.

  2. An editorial section explores the themes. Clear contact and booking links connect the content with a next step.

  3. An editable series of reel covers was developed for social media. Photos, text and design elements remain individually adjustable, carrying the website’s visual language into the templates.

The delivered result

A published website and a developed social media template series. The website credits Domani AI as its implementation partner.

What this case study establishes

The social media templates are prepared design assets, not evidence of fully published campaigns or measured reach. This describes our implementation, not mentoring effectiveness; confidential consulting and contract information is excluded.

Based on the public entry point and our implementation records. Reachability was checked on 3 October 2026; this is not a complete functional test.

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